I’ve been looking at photo-montages to assist me in designing my supplement, having the idea to accumulate and present a selection of imagery that relates and contextualises the content within. Hamilton and Rauschenberg’s works in painting and collage (particularly photo) successfully and clearly display a message and idea.
‘Towards a definitive statement on the coming trends in menswear and accessories (a) Together let us explore the stars’ (Richard Hamilton,1962)
‘Skyway’ (Robert Rauschenberg,1964)
- Perhaps utilising some of these collective and suggestive elements?
Palefroi (Marion Jdanoff, Damien Tran)
Palefroi are an artistic duo who share a love for screen printing, exploring illustrative and graphic abstract visuals.
“Their language as a duo is at the crossroads of their respective worlds. One is formal and abstract, the other narrative and figurative. Over the years, the boundaries between their personal and collective work have become more and more porous.“
I have chosen and begun designing the first supplement in the series. I’ve been looking at past issues to identify commonly used insignias or features that recognize as The Guardian’s aesthetic to use within my own.
< I’ve circled familiar and repeating patterns within multiple issues, such as the hollowed shape in which is created for titular purposes and familiar layouts for easy reading and understanding.
< Full page images are used, overlaying and contrasting text, also a method of mixing titles and sub titles, asking question and summarizing of particular content.
Front Cover Design (In Progress)
I’ve gathered a collection of bizarre and extraordinary information about Britishness. The content is now nailed down, consisting of a series of three supplements exploring these specific subjects:
- Great British Design
- Places to ‘Swing By’
- The Weird and Wonderful
Great British Design looks at inventions and niche or more common forms of creativity that has entertained or helped the people, especially forms of design that you might ignore in your everyday life.
Places To ‘Swing By’ is a more humorous outlook on days-out and what’s to do in Britain, potentially looking at more unconventional options and maybe suggesting options that aren’t the best? (Comedic taste?)
The Weird and Wonderful is the final edition, showing why Britain is what it is today, full of eccentric quirks that other countries would struggle to understand. A subtle boast as to what makes us different.
- Revolving concept of a collective ‘mash-up’ purposing the design choices
- Work with type print? Assortment of fonts
- Hand-rendered lettering
Britain has created an complicated and misunderstood culture over the course of its history, which would make an interesting subject to design an idea around, commenting and displaying what Britain has to offer in today’s society.
With this in mind, I thought about modernising the Renaissance’s ‘cabinet of curiosities‘, which were collections of extraordinary and ‘exotic’ natural wonders, some of which were yet to be understood. These displays were intended to create a story or image that would represent an object in a particular context.
Perhaps I can convey this image of amalgam and diversity? Presenting niche/rising/unknown subjects, social or cultural events and creative talent/history. Using an unconventional format and design I think would be appropriate, as this represents the eclectic and confusing creative culture we have today.
- Publication in the form of a cabinet
- Offbeat randomisation representative in the design/aesthetic?
Example Cabinet // ‘The Wonder Cabinet for a Surrealist’ (Dana Newmann, 2008)
As I’m designing something for a newspaper print, my first thought was to experiment with printmaking; an appropriate format and I think would best communicate my ideas.
My first tests were with basic shapes and motifs making a relation to the theme of ‘Create Britain‘.
Creating an abstract or motif representative of each theme I’ll be covering?
Branding a cohesive house style that can be appropriated across each supplement/theme?
My research into current and past ‘insert’ examples have led me to indie print and publications.
The number of niche and content-specific magazines in this day and age are on the rise. A number of publications consume and dominate the market with celebrity gossip, “how to”/advice columns, the ‘ideal’ lifestyle and ‘idiot box’ listings. Regular and non readers have an appetite for new, modern and offbeat content.
My idea was to be in-sync with the ideology of the title Create Britain and use that to make something visually unusual and different from what The Guardian readers might have seen before, representative of Britain’s forward-thinking, lesser-known creatives?
‘Crack’ Magazine, “Bjork: With All The Earth’s Electricity” (Issue 68)
‘Atlas’ Magazine (Summer 2015)
The Guardian’s current supplement ‘G2‘ explores a variety of subjects, in this particular issue it subjects scientific research into medical “useless procedures” including everyday human activities.
This method of presenting information whilst grasping the reader’s interest, is also concise and easy to understand. Filtering out the most important information is key when writing/finding my content.
The Guardian, ‘G2’ Supplement (October 2016)
I’ll need to be consistent with The Guardian brand and identity, taking key visual elements such as:
- Font – Merriweather
- Colour (If/when appropriate)
- Layout (If/when appropriate)
- Written style/format
The term ‘Cool Britannia‘ originated in the 1960s, used as a song title by the band Bonzo Dog Doo Dah Band. It was coined in the 90s, used by media as a marketing hype.
It described the renewed optimism and pride in British culture, particularly through the rise of Britpop acts and bands such as the Spice Girls and Oasis and the reputation of new and upcoming British artists.
The new government led by Labour’s Tony Blair latched onto this and used the term to promote themselves as ‘cool’ and ‘young’ to win the 1997 general election, which further ignited the country into a new era of hope and optimism.
It was seen as a time that Britain regained its identity as a country, where it appeared anything was possible. A revival and modernisation of what was felt during the 1960s, which inspired the scope of the creative industries.
Maybe this term could form the basis of my supplement? Although an old understanding of British values, it displays a former, well-recognised, established identity of the country?
Potential themes to consider/research:
- Art – a history/discussion/update?
- Design – what particular aspect?
- Fashion – icons/designers/items of clothing
- British identity – values/culture
- Music – a timeline? Famous or obscure? Technology/Theory?