For print (That will initially be handed out in public) I wanted to play with the idea that these would be given out to various people on the move, going somewhere, seeing places. This flyer would be an act to remove the person from their bubble and ‘open their eyes’.
I’ve used the term an escape as I wanted them to see that Ballet can be fantasy for imagination and creation and that it is a big a form an entertainment as popular media such as TV, film or gaming.
- I’ve highlighted the word Escape as to enhance the fantasy experience (as if lifting from the flat material) Also I’ve shown it in a collection of colours as to appeal to the individual and to appeal to the senses (Synesthesia!) , and that an ‘escape’ is a variety of options.
- I’ve also wanted to display a variety of people within my campaigns so I appeal to the masses regardless of background and tradition of Ballet.
I chose this image as I see it representative of Ballets imagination and interpretation. Her onlooking gaze, within the ‘bubble’ of her headphones, as if she is within her own World and fantasy.
The back of the flyer will display more information regarding the Ballet/Opera and upcoming performances, also about the hashtag project and to join in on the conversation.
For online media, the hashtag will act as the indicator for where the campaign goes and who sees it. Below I’ve created mockups for what the branding will look like, using the message,
“What Do You See?”
thus igniting conversation and interaction with the public and audience to join in.
I think this is a successful design, the font impacts how I desired and displays an image not associated with traditional ballet.
The final ads I’ve created for outdoor purposes. I’ve used generic and cultural themes to explore what Ballet can be, using imagery relatable to my target audience in hope to inspire a curious mind.
I’m creating a collective set of imagery that describe various scenarios, below I’m describing the differentiation yet opposing attraction of sound, I wanted to place to two together to show them out and in context so the audience can curiously see this unusual match.
I’m using a variety of sizes in order to display my campaign in different formats and locations, namely billboards/bus stops/flyers/online media.
This particular imagery I have chosen in order to attempt to relate to university students and culture as they have experienced this differentiation and understand it. (Library for studying and its ambient surroundings and a club/party atmosphere for the deafening, adrenaline-rushing vibes)
- The text is Gotham, and have chosen ‘Bold’ as thicker widths distracted from the delivery of the message, whereas thinner widths displayed a lack of ‘punch’ and impact.
- Text should display relation to image and be quick and simple in delivery.
- Using size to enhance the message? (‘Noise’ bigger, ‘Silence’ smaller) This seems to distract.
- Centre-aligning text creates an importance of appearance and presence.
This is a better design (shown below), however text and logo too dark for background?
Branding Guidelines state,
“Whenever the brandmark is used on a photographic or other varying background, there must be sufficient contrast between the background and the brandmark to ensure that the brandmark has a high level of standout. Ensure that the correct version, positive or negative, is used.”
 ROH Branding Guidelines