Branding

Street Vertical Billboard

Ukiyo Wines

Logo, Slogan, Bottles and Wraps


Brand Promotion – Posters & Billboards


Bottle Wraps – Red, White and Rose


Leaflet Mockup - 3 x99 mm / Z fold

Leaflet Mockup - 3 x99 mm / Z fold

Leaflet Mockup - 3 x99 mm / Z fold

Ukiyo Tri-Fold Brochure – Flat PDF Images

Ukiyo Brochure

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Brand Promotion

I’m creating a brochure, ideally an A4 tri-fold to promote at events as handouts and informational material.

As I was searching for stock, I came across watercolour textures and strokes. This gave me the idea to use some form of tactile, ink imagery-aesthetic across the brand. Ink was historically created by the Chinese (Asian continent), the Japanese alike use this in their traditional ink wash paintings and calligraphy. Using this as a backdrop across the brand could be suggestive of the travelling, creative, fantastical nature of Japan. (Appealing to my audience!)

Brochure Designing


Above I’ve tested various fonts suitable for the brochure, I want something that complements the brush stroke logo and Quicksand font pairing. Using Quicksand didn’t look correct for the body content (Centre) and using script (Left) became illegible and messy.

I’ve found to use a sans serif font Cormorant Garamond (Right) (which suggests traditional and class) would be best to convey the elegant, refined nature of a wine. Also to make this work I used italics to give the handwritten touch of script fonts.

Cormorant Garamond Font – Regular and Italics

This is the grid system for my brochure, which I’ve divided into 3 columns (representing the tri-fold structure) and each has 3 inner columns.

1 Bottle = 1 Small Column

Each column is 1cm thicker than the last, therefore I’ve adjusted the next column on and so forth to measure to scale equally as shown above.

Brochure – Inner

Brochure – Outer


Initial billboard designs (top) to the finalised design (bottom), the white brush marks representing mountainous landscapes, before I realised the idea of ink textured backgrounds. Below shows the various stages of development from beginning to end, where I considered the background positioning to the content, logo and marque size against the tagline and positioning of the elements.

Bottle Wraps 2

For the white wine bottle, I’ve chosen a winter landscape, covered in snow to express the feeling of serenity and calm. The peaceful, pure connotative-meanings of white.

Gathering content and imagery to represent white.

White Wine Bottle-Wrap

Various elements are suggestive of my theme including a geisha’s cosmetics, the meaning of particular koi fish and cranes.

Various Images used for Red Bottle-Wrap

Red Wine Bottle-Wrap

The final edit has become a collective collage. The original visuals I wanted stemmed from the thrilling, cinematic illustrations by Tom Jung, the creator of iconic movie posters. They remind me of a compositional comic book.

Tom Jung Posters


Rose Wine Bottle-Wrap

White Wine Bottle-Wrap

Red Wine Bottle-Wrap

The wraps embody the spirit of ‘Ukiyo‘ (A Floating World) and harness the lust for discovery and travelling, enticing the millennial audience to not just taste but sense the flavour of new culture – literally unwrapping and discovering a new taste of wonder and innovation.


Billboard Ad

I plan to use Ad-Shells are to be used to promote the product in a variety of locations within the public eye. I revised the original poster from  Bottle Wraps, creating a more cohesive and evenly composed look. I again took influence from the movie posters above for the positioning of the bottle content.

Design + Aesthetics

Looking at the variety of work that I’ve produced, my brand has become tactile, colourful and playful. I want to communicate this aesthetic and visual style across my online image so I’m researching various website designs, content, mechanics etc.

My Work


I’ve gathered a small selection of different websites I’m visually interested in, below:

  • Sticky, raw Content
  • Challenging Functionality
  • Sketchy Aesthetics
  • ’90’s stylisation?
  • Flat imagery? Scanned?

After some research, I’ve come to understand a new web trend which understands my aesthetics and what I’m trying to replicate – Brutalism.

The trend came around a few years ago, however has only become largely seen recently. Brutalism partially refers to the architectural trend of the 50s, 60s and 70s, which was brash and confrontational, built with concrete materials and was uncomfortable to the eye. The Washington Post reported that “the hottest trend in Web design is making intentionally ugly, difficult sites”.

Brutalist Websites have been collecting sites that adopt this theme since 2014. They say:

“In its ruggedness and lack of concern to look comfortable or easy, Brutalism can be seen as a reaction by a younger generation to the lightness, optimism, and frivolity of today’s web design.”

They identify with key features such as:

  • Repetition
  • Raw Materials
  • Basic CSS
  • Disregard of Beauty
  • Harsh, Irrelevant Content

The rise of this web trend could be seen as a rebellion to the predictability and political similarity of commercial and social platforms. Similar to Punk subculture with the “promotion of individual freedom”, the idea of Brutalism reminds us the potential of the internet and to break boundaries.

It also shows resemblance to Cut & Paste aesthetics, noted in Contextual Studies where I’ve talked about this.

https://en.wikipedia.org/wiki/Punk_subculture

http://trydesignlab.com/blog/brutalist-websites-5-things-designers-learn-brutalism/

http://brutalistwebsites.com

Personal Stance

Establishing a statement of my current position is dependable on my creative interests, beliefs and understandings.

I believe myself to bring a playful and unusually-creative flavour to design, taking reference and inspiration from a variety of sources and the everyday. I love a hands-on approach, taking myself away from the screen and experiencing the senses of actuality.


Notebook

I’ve gathered a list of interests and potential research content, which are leaning towards a catalogue of current, personal research. I love unconventional and new methods of creating, combining and applying content to each other to design something with a twist or uncanniness.

  • Exhibition of interests? Understandings? Marketing? Content? – Something to explore when researching.

I’ve examined my own work to understand my design aesthetics and personal interests in Web Design. Where I’ve discussed web design for self-branding purposes.