Bottle Designing

To create a premium and exotic look for my brand, I know I want to use a bottle wrap to stand attention in retail among other wines on shelf.

Below is a quick prototype mock up of what I envision, using Japanese paintings and their culture (as I stated before) I want to create a mythical realm of wonder that encapsulates the wine in an unfolding story.

  • Collect and compose a painting of various stories in Japanese painting, that possibly might be told across different bottles or sections of painting?
  • Directional/chronological order? (→→→)

Mock-up Prototype Concept


  • Painting as bottle design?
  • The subject focuses on a narrative and storytelling, so creating a landscape painting that unfolds across in chapters? E.g. Set of paintings, triptych

Brand Name & Development

The term and concept “floating world” took to me, and I’ve linked it with the millennial desire to travel and discover. I’m using the term to visualise an exotic and adventurous eastern world of desire and wonder, something that millennials would buy into?

Ukiyo → ‘Floating World’


‘Ukiyo’ – Brand Name

“Ukiyo” Translation – Japanese

Font Testing

This is the Japanese translation, tested in different fonts.

  • I like the brush stroke-like appearance, a homage to oriental calligraphy
  • Perhaps complement this with type in English below? A small accompaniment translating the brand name


Digitally Drawn Type

A digital rendition of the name, but I think I need to test drawing physically with brush, as I could achieve a more authentic quality, and possibility for happy accidents.

  • Lack of rough aesthetic
  • Requires a more ‘lifelike’ look

Oriental Seal Stamp

The East Asian Seal is a marque generally used as a stamp and ‘finish’ in terms of a signature on personal documents, office paperwork or art as an identification sign of ownership.

  • I was thinking of using the seal as a potential logotype for my bottle, incorporating the cultural heritage as a visual cue to identify wine origin.

Costing & Time Management

Whether a freelancer or a design company, it is essential to keep a time planning record, detailing the length it took to complete any task.

Designers create multiple fixed or varying chargeable rates to the customer, as:

Time = Money

Rates are determined by varying factors including work quantity, travel to clients, promotional aspects, actual designing etc. and a start-up business wouldn’t pay the same rates as   Within a company different activities would be charged accordingly, such as transportation, which would vary to technical production.

Japanese Culture

Japanese culture is multifaceted and complex, the Western world idealise them as samurai warriors and geisha’s etc. However the country has evolved greatly over millennia from religion and ancient traditions to contemporary urban life.

For centuries, the Japanese were isolated from all contact with the outside world (Sakoku), which resulted in a confined society, and consequently developed a unique and particular culture.

Key attributes extracted for this brief include:

  • Painting

Influenced by Chinese painting, the Japanese developed a more naturalistic style that allowed “greater spontaneity and individuality”. They mainly depict scenes of daily life, narrating events usually crowding with figures, which happens to be passed down into contemporary culture notably ‘Anime’. There are many conceptual variations of painting, most notably is the Ukiyo-e, a style created by woodblock printing. (Ukiyo means the floating world) They painted the popular customs and idealisms of the current time such as famous persons, beautiful women, folk tales, landscapes and even erotica.

Maybe creating an unconventional, crude brand idea would turn people onto it? Using the idea of “a floating world” into a fantasy for western interest.

*Millennials are attracted to new and evolving concepts

Ukiyo-e Painting

  • Pop Culture

Popular culture can be defined as youth culture, as they are at the centre of current trending developments in Japan today.

Interestingly post WWII, the now internationally famous character ‘Godzilla’ was created out of pacifism and war opposition. He is said to be a metaphor for nuclear weapons and the atomic bombings of Hiroshima and Nagasaki. In the original movie, he is a peaceful being created through the atomic experiments and mutation, however turned into a monster from the effects of the war.

Atomic Age would most likely turn people off the brand?

Interesting concept of today’s youth culture, blurring the boundaries of tradition and social constructs (Perhaps bring into branding?)

Japanese Scroll (Google Image Search)

  • Religion and philosophy largely divides the East from the West, which gives this impression of two wholly different worlds (Shinto and Christianity) This creates the “different taste” and life that millennial’s want to discover?

The World Wide Web + Usage

We are well into the age of the internet; in a world of over 7 billion people 51.7% are connected to the internet (of June 2017). The world is dominated by cyberspace, all engaging, communicating and sharing information online.

Owning a website instantly appeals to the current and evolving, worldwide social and marketing trends. A list of benefits include:

  • Increasing your Local and Global Exposure
  • Improved Advertising
  • Easy Access to Customers (Contacts)
  • Improved Productivity
  • Market Expansion
  • Selling your Products and Services online
  • Personal Internet Identity
  • Linking with new Customers, Clients and Companies
  • Cheap Market Research
  • Improved Customer Service

Owning a website can be useless unless its effective, efficient, easy to use and simple to understand. Effective web design considers:

  • Responsive, Relative Design
  • User-Friendly Interface + Navigation
  • Content Quality + Quantity
  • Community + Networking
  • Personalised + Unorthodox Design
  • Regular Activity + Updates

Ineffective displays:

  • Cluttered, Irrelevant, Bad Quality Content
  • Difficult/Unavailable User-Navigation
  • Eyesore Design
  • Lack of Customer Awareness + Business Acumen
  • An Outdated Individual Image

In today’s world, we access the web from a variety of screens, solutions and locations; namely:

  • Smart-phones
  • Laptops
  • Tablet Computers
  • Desktop PCs
  • Games Consoles
  • E-Readers
  • TV Sets

Modern web devices such as smart-phones and tablets enable us to access the internet on-the-go, within reason anywhere at any time.

  • User Experience

Being able to access a website from multiple devices increases functionality and exposure to different ages and tech-knowledge of customers and clients. Also your website can respond to the different shapes and screen limitations of various devices, being clear and easy to use no matter how you view it.

Furthermore touch-screen allows for user interactivity and animated designs, attracting users to share fun and entertaining experiences.

  • Worldwide Access

We can now work from more than just an office desk, with the ability to work from home or even multiple offices etc.

  • App Collaboration

The web now allows you to incorporate and work with apps, using different apps to access, feature, develop and edit content for web upload.

Marketing and advertising is more or less produced with the web in mind, seen to be a staple for businesses and services to be actively online. There are a variety of websites that can be utilized to suit the needs and demands of certain people:

  • Social Media

Arguably the most commonly known and most used form of website, it was reported last year that the average internet user owns 7 social accounts, twice the average from 2012.

We use them as an online communication channels to create personalised online profiles, share content, collaborate and interact with one another.

Types of social platforms include:

  • Microblogging (Twitter, Tumblr)
  • Forums (Reddit)
  • Social Networking (Facebook, Instagram, LinkedIn)
  • Social Curation (Pinterest)
  • Wikis (Wikipedia)

  • Photo Sharing

Usually paid for by online advertising, there are potentially hundreds are sites dedicated to photo sharing, namely, to name two. Digital cameras and phones alike now come with apps that enable you to create digital slide-shows and presentations that can then be uploaded.

Instagram can be classed as a photo sharing website however is more inclined as social media due to its chronological time-line and other similar nature.

  • Blogging

A huge trend for marketing and advertising, blogging is a method of journalising and documenting a day-to-day life. Sites include WordPressBloggerSquarespace, Wix to name a few.

Vlogging is also a largely popular trend, main-streaming from video-sharing giant Youtube. A demand for video-generated content, ‘vloggers’ have developed a personal brand that extends to product endorsement and their own range, depending on content (e.g. Beauty content – beauty products)

  • E-Commerce

Businesses small and large use online shopping to sell products and services. Advantages include time, money, streamlining operations and lowering costs.

Self-Promotion relies on dedication, persistence and an understanding of marketing on social media and other platforms. In context of the creative market, today a plethora of free platforms is available to use such as:

  • Facebook

Targeting more of an older, localised demographic. Your profile should revolve around sharing and talking about all things design related. Perhaps even a brand page showcasing your work and progress, sharing articles and industry thoughts?

It can help establish credibility and notability within your working area, also where you can find your prospective employers and clients.

*Pin a video or post as a first-impression introduction to these people, or showing your passion and knowledge of the creative industry?

  • LinkedIn

Designed for professionals, the network is a powerful and staple resource for career prospectives, seeking new employers and linking to the professional, creative community (depending on your subject).

Your profile appears as a CV and application for work, you can be recommended by others and also upload video and photos.

*Use multimedia uploads as a video testimonial, demonstrating your commitment and understanding of creative work.

*Make presentation decks of your work, showcasing a PDF portfolio accessible to employers, clients and recruiters.

  • Twitter

Opposite to Facebook, Twitter connects to a variety of audiences (Mainly a younger market) and engages direct worldwide access. This allows you to build relationships and talk to individuals quickly and efficiently.

It is also a large listening and research platform where you can see trending topics and find important and leadership information about employer and company profiles.

*Build conversation, share posts and comment questions. (Develop a personal or professional rapport)

  • Instagram

Instagram is a crowded place for creative’s displaying their work, however you can utilize geo-tagging to localise your work to attract clients and companies. Comment on other accounts and specific subject and brand content that grabs attention and builds rapport.

*Upload a time-lapse of a creative project, create a professional video of your brand and image.

*Play with post interface, your profile can aesthetically express your visual identity and service/work if you create a composition developed around for example a 9 post frame (square).

SEO (Search Engine Optimisation) is a method of improving quality and efficiency in search result rankings. Google displays links to pages it considers relevant and authoritative, measured by quality and number of links from other web pages.

Businesses can use this to improve visibility amongst multiple results and searches (e.g. When ‘graphic design’ there is a possibility your business could come higher up within the relayed results)



Depending on the audience, a personal statement forms a written description of yourself. They can explain/list personality, skills, achievements or interests.

In this context, the statement should describe who we are as a designer, in addition discuss potential interests subject to forming a research proposal and in time an academic essay.

  • “Know thyself”
  • Identify your interests
  • Focus your ‘practice’
  • Collect information and research to establish ‘position’ and subject

Market/Branding Research 2


‘Boarding Pass’ Wine

‘Finca Del La Rica’

‘Hunting Trail’ Wine

‘Strike’ Wine

‘VK Wines’

All various examples of challenging and innovative wine designs

Tesco Adds Chinese Wine To Its Shelves

A new wine, from China, “The Changu Moser XV Cabernet Sauvignon 2015” has hit Tesco shelves. The country has noted to become the second largest producers of wine in 2016, after Spain.

China is one of the world’s biggest consumers of wine, drinking almost two billion bottles of red wine each year. And now they are one of the largest wine producing countries in the world, ahead of the more traditional regions of Chile and New Zealand

James David (Wine Category Buying Manager, Tesco)

This particular move offers shoppers the chance to discover a unique and quality wine, at an affordable price.

Japan’s 2012 harvest yielded about the same amount of wine as Uruguay for the same vintage — and more than Canada, Slovenia, Turkey, Lebanon, Israel or any North African country.

In the 1980s, European wine producers viewed Japan as a potentially vast new market for fine wine, just as they see China today (or at least, until recently).

Jancis Robinson (Financial Times Writer)

Japan seems to be a serious contender for wine discovery, especially to be introduced to the Western world?


An Eastern discovery. The Wine industry traditionally finds its best regions in the Western world.

I’ve browsed the website of ‘ Co-op Food’, which is noted as the high street’s No.1 wine retailer.

All their wines are located from these countries:

  • Chile
  • Italy
  • Argentina
  • USA
  • Portugal
  • France
  • New Zealand
  • Australia
  • South Africa

Note none come from the East? Perhaps there is a gap in the market for introducing new, undiscovered wines from challenging and imaginative cultures? (Western/Eastern divide?)

This would appeal to the millennials desiring for wine from nice regions.


Initial millennial wine ideas, no solid concept yet?

Perhaps try narrowing down on a singular location? Difficulty creating a concept around multiple locations. Brand would be more appropriate and understanding around a singular area.