From my fully-realized logo, the next step is to add colour (which was my initial idea I wanted to carry on). I want to play with primary colours, once again holding up the concept of building and construction roots – the root of all colours.
The basic outline of the logo I’ve created form an abstract resemblance of each defined letter. I spoke of ridding the visual individual cubes and merging them together somehow. – To which I’ve simply colour-blocked the letters. This has created a flat, 2D shape that graphically I think represents my concept of ‘Play’. (Taking inspiration from my research of 80’s prints)
- The space in or through which a mechanism can or does move.
- Scope or freedom to act or operate.
- Activity engaged in for enjoyment and recreation
These definitions represent the context and content of the exhibition – Architectural design/ Human and practical achievement. The colourful visuals explain themselves, communicating a simple and clear message. ✓
As an individual cube, I wanted to colour match accordingly to the monochrome light-source/ location I originally created (from earlier concepts).
(Top-left = light source) – This gave the most visual impact and created a well-defined cube
I began thinking about how to develop the legibility, as the simple shapes brought together could be perceived as otherwise. I came to see that the holes were missing in ‘P’ and ‘A’ which gave their key-recognition as a letter.
Rather than simply making holes I wanted to add character and challenge myself to add an element that would be suggestive rather than basic/the obvious.
- Using cubes as another layer?
- Basic shapes? – Different fonts use circle/ custom shapes to define?
I decided to test two options – cubes and linear circles.
Both I feel are usable options, for the first I chose to colour the front face of each cube to match the letter, only changing the two adjacent sides to create a subtle illusion.
- I feel this doesn’t distract from the overall logo, rather corresponds and parallels with the shape/letter flow
The second works with circular elements, they act as more of an addition to the filled shape. I think they visually challenge the flow of the edged lettering and are weighted to balance the letter impact, finally, positioned so it defines the abstraction.
Furthermore, I gave the logo a graphic, shadowed background which creates an raising impact. Just enough to keep it flat-looking, however gives the illusion of 3D and protrudes into the view of the audience.
I messed around with various colour combinations as the juxtapositions can look unbalanced if not done correctly.
- The circular elements should be opposite on the colour wheel to its representative letter
- Balance the complementing colour next to each other, or cornered apart?
The bottom left variation I feel is the most effective