I’m creating a collective set of imagery that describe various scenarios, below I’m describing the differentiation yet opposing attraction of sound, I wanted to place to two together to show them out and in context so the audience can curiously see this unusual match.
I’m using a variety of sizes in order to display my campaign in different formats and locations, namely billboards/bus stops/flyers/online media.
This particular imagery I have chosen in order to attempt to relate to university students and culture as they have experienced this differentiation and understand it. (Library for studying and its ambient surroundings and a club/party atmosphere for the deafening, adrenaline-rushing vibes)
- The text is Gotham, and have chosen ‘Bold’ as thicker widths distracted from the delivery of the message, whereas thinner widths displayed a lack of ‘punch’ and impact.
- Text should display relation to image and be quick and simple in delivery.
- Using size to enhance the message? (‘Noise’ bigger, ‘Silence’ smaller) This seems to distract.
- Centre-aligning text creates an importance of appearance and presence.
This is a better design (shown below), however text and logo too dark for background?
Branding Guidelines state,
“Whenever the brandmark is used on a photographic or other varying background, there must be sufficient contrast between the background and the brandmark to ensure that the brandmark has a high level of standout. Ensure that the correct version, positive or negative, is used.”
 ROH Branding Guidelines