Online Platforms

For online media, the hashtag will act as the indicator for where the campaign goes and who sees it. Below I’ve created mockups for what the branding will look like, using the message,

What Do You See?

thus igniting conversation and interaction with the public and audience to join in.

Twitter Homepage

Designing Tweets

Design for Digital Format

In Context

ROH Campaign - Twitter Mobile

I think this is a successful design, the font impacts how I desired and displays an image not associated with traditional ballet.