The Guardian was established in 1821,“The paper was intended to promote the liberal interest in the aftermath of the Peterloo Massacre, and in the context of the growing anti-Corn Laws campaign flourishing in Manchester during this period.”
The newspaper stands by certain values that has endured since 1921. On it’s 100th anniversary an essay was written by it’s current editor at the time CP Scott, ‘A Hundred Years‘ underpins theses values as Scott has stated,
“Comment is free, but facts are sacred”
(CP Scott, ‘A Hundred Years‘, 1921)
The paper is centred around impartial discussion and noted for it’s investigate journalism, analysis and comment on the arts and foreign correspondence. Recently it has expanded it’s digital output and accessibility, available as online editions on multiple platforms and as an application. Also becoming the first paper to adopt a “digital-first strategy” encouraging open journalism.
“Britain’s non-conformist conscience.”
Their main current audience is and readers are progressives, forward-looking individuals – well-off, influential and connected who embrace change, making them attractive to advertisers.
(All other quotes and research extracted from www.theguardian.com)