“Create Britain”

The Guardian newspaper is launching a new cross platform feature under the umbrella title of “Create Britain“. Picking up from the “Cool Britannia” agenda of the 1980’s The Guardian will work in partnership with leading British cultural institutions in a celebration of the state of the cultural industries within Britain today.”

We have been commissioned to design and produce a supplement for this new series, embodying the brand and ideology of the newspaper.

 These questions form the basis of my initial research:

What does The Guardian represent and who is the audience?

What has led to Britain’s wide-ranging cultural creativity of today?

What topic/topics of interest should I identify and explore?

How shall I present my findings? What method would be most suited?